At Lawson, ‘Attack on Titan’ Is a Game of Chance

At Lawson, loyalty to the Survey Corps comes with an 850-yen price tag. What that buys is a matter of chance.

Scheduled for Saturday, October 24, 2026, Ichiban Kuji Attack on Titan: Dedicate Your Hearts! (一番くじ 進撃の巨人 ～心臓を捧げよ～) is a merchandise lottery from Bandai Spirits devoted to the internationally popular manga and anime series, available at participating Lawson stores across Japan.

The collection centers on one of the series’ most recognizable gestures: a clenched fist pressed against the heart, the Survey Corps salute that gives the lottery its name.

Five characters—Eren Yeager, Mikasa Ackerman, Armin Arlert, Erwin Smith and Hange Zoë—appear in the MASTERLISE figure series, each striking the familiar pose. Standing approximately 23.5 to 26 centimeters tall, the figures make up the top five prize tiers, from A through E.

There are smaller rewards, too. The F prize introduces Attack on Titan characters to the Kirarise plush mascot series, recognizable by their sparkling eyes. Other prizes include iridescent posters, miniature Chokonokko figures, rubber coasters and stickers.

But the most coveted figure may be the one that cannot be won through an ordinary draw.

The Last Ticket Belongs to Levi

Levi Ackerman, the soldier renowned for his extraordinary fighting ability, appears on horseback in a MASTERLISE figure measuring approximately 30 centimeters. The sculpture captures both rider and horse in considerable detail, a contrast to the standing figures elsewhere in the collection.

There is a catch. Levi is the Last One Prize, reserved for the customer who purchases the final ticket in a store’s lottery allocation.

It is a peculiarly Japanese retail ritual, one that rewards not only luck but timing. Arrive early, and the selection is plentiful. Arrive near the end, and there may be little left to choose from. Yet the final ticket carries a prize of its own.

A Lottery Where Nobody Loses

For visitors unfamiliar with the system, Ichiban Kuji (一番くじ), roughly translated as “number-one lottery,” is a fixture of Japan’s character-merchandise business.

Unlike an ordinary lottery, there are no losing tickets. Customers pay a fixed price, draw a ticket at the register and receive the prize corresponding to its letter. The merchandise ranges from elaborate collectible figures to more modest keepsakes.

The prizes are distributed from a finite assortment, meaning that each purchase changes what remains. Customers can generally see which prizes are still available, though the selection depends on the individual store.

The Last One Prize introduces a further twist. Someone must eventually buy that final ticket, and the reward is guaranteed. The question is whether it will still be there when you arrive.

Finding the Survey Corps at Lawson

The lottery’s announced release date is Saturday, October 24, 2026, at participating Lawson stores nationwide, with each draw priced at ¥850, including tax.

Not every location carries the collection, and launch times may vary. Sales end once supplies are exhausted. Lawson also asks customers not to call stores to inquire about remaining stock.

For collectors, the appeal lies partly in the uncertainty. A single ticket might bring home a figure of a favorite character—or a coaster, a sticker or a small plush toy.

And at every participating Lawson, there is one final ticket. Levi belongs to whoever buys it.