The limited-edition cake comes with a spoon and fork bearing Omiya Yogashiten’s logo and is available for pickup at Ministop stores.
A rare Western celebrity tie-up brings global star power to Japan’s konbini recruitment drive.
A limited 30-gram bag hits 7-Eleven stores first on Sept. 28, before the new House Foods snack rolls out nationwide in October.
The Hokkaido-based konbini chain adds consommé to a snack line better known for its sweet flavors.
The language-learning app is once again bringing its brand to life with a pop-up inspired by Japanese convenience stores.
Inspired by a local pasta specialty from Ehime Prefecture, the dish returns exclusively to Lawson stores across the Chugoku and Shikoku regions.
7-Eleven Japan is launching a six-item Hello Kitty apparel collection, from hoodies and T-shirts to loose socks, at stores nationwide this October.
For its 45th anniversary, the convenience-store chain is turning socks and stickers into a small tour of Japan — with a different design sold in every prefecture.
JR East’s station-born konbini is increasingly looking beyond the railway — and in 2026, its push into “ekisoto” has become hard to miss.
Onigiri, hot snacks and even the pleasure of tearing open the package make their way from the convenience-store aisle to the desk.