
Seicomart Gives Its Rusk Line a Savory Turn
The Hokkaido-based konbini chain adds consommé to a snack line better known for its sweet flavors.

The Hokkaido-based konbini chain adds consommé to a snack line better known for its sweet flavors.

The language-learning app is once again bringing its brand to life with a pop-up inspired by Japanese convenience stores.

Inspired by a local pasta specialty from Ehime Prefecture, the dish returns exclusively to Lawson stores across the Chugoku and Shikoku regions.

7-Eleven Japan is launching a six-item Hello Kitty apparel collection, from hoodies and T-shirts to loose socks, at stores nationwide this October.

For its 45th anniversary, the convenience-store chain is turning socks and stickers into a small tour of Japan — with a different design sold in every prefecture.

JR East’s station-born konbini is increasingly looking beyond the railway — and in 2026, its push into “ekisoto” has become hard to miss.

Onigiri, hot snacks and even the pleasure of tearing open the package make their way from the convenience-store aisle to the desk.

The NIGO-led label returns for a third collaboration with the convenience-store chain, this time redesigning one of Japan’s most recognizable instant foods.

Tomytec has recreated a Japanese 7-Eleven as a highly detailed 1/64-scale model, complete with an ATM, coffee machine and hot-snack counter.

The BTS-backed Korean food and drink brand arrives in Japanese konbini after a quick rise at Walmart in the United States.