Japan, via Konbini
— and Beyond.
NewDays Is Stepping Outside the Station
JR East’s station-born konbini is increasingly looking beyond the railway — and in 2026, its push into “ekisoto” has become hard to miss.
Japan, via Konbini
— and Beyond.
NewDays
The convenience store chain of JR East, one of Japan’s largest railway companies, with stores in and around stations across eastern Japan. Its railway network gives it a strong local flavor, with regionally distinctive products from across the areas it serves.
Founded in Japan
2001
Store Count
Around 500 stores
Regional Presence
Strongest along JR East lines, particularly in Greater Tokyo, with stores across Tohoku and eastern Japan.
Known For
Ekinaka locations, Suica integration, and railway-focused products.
Official Website