Japan, via Konbini
— and Beyond.

The BTS-backed Korean food and drink brand arrives in Japanese konbini after a quick rise at Walmart in the United States.

A three-day pop-up borrows one of Japan’s most familiar retail formats — and deliberately makes it less convenient.

Twenty items from Korean convenience-store brand youus are now available at Don Quijote stores across Japan, including ramen, snacks and pouch drinks.